How to Promote Your Business on Instagram


If you’ve ever wondered who’s behind the scenes of a well-known band or artist’s Instagram page, you should check out Sonic Youth bassist Kim Gordon. Her book Girl in a Band is an excellent resource to find out more about the work she’s done, including photos of her band, Body/Head. Gordon also shares pictures of visual art and her interests. A prolific musician, writer, and artist, Gordon juggles a wide range of activities on her Instagram Page.

User-generated content on Instagram

Using hashtags to promote your business on Instagram is a good way to leverage user-generated content. The more content you see from your fans, the more your brand will be visible to your followers. One way to do this is to engage with the comments and likes that people post about your business. Engaging with your audience will encourage them to share and ask questions. Besides using hashtags, you can respond to comments verbally in videos and direct message them.

Besides being useful in building awareness and increasing followers, Instagram UGC will also help you in other marketing campaigns. Unlike paid advertisements, UGC on Instagram will show real experiences of your brand and will increase brand image and brand trust. Moreover, it can bring in more leads and increase conversion rates. Besides, you will also benefit from the user-generated content on Instagram. Here are some tools you can use to generate UGC on Instagram:

IGTV

How do I embed IGTV on my Instagram page? Adding a link to your Instagram TV page is simple, and you can even embed your stories on your website. You can even create an IGTV channel by uploading your first long Instagram video. You can do this by following the steps below. You will see a thumbnail of the video on your page and will be able to search for related videos. This way, you will be able to view the videos you like the most and share them with your friends.

You can also post how-to videos to educate your audience. For instance, a fitness brand could create videos demonstrating how to use their products. Or, an organization selling a particular product could create a how-to video showing the product in action. IGTV is an excellent marketing tool, and Instagram gives it prominence among other formats of posts. You can reach a larger audience than you would with a regular post, making it easy to create more content and make more sales.

Reels

If you’d like to create short videos for your Instagram page, you can use Reels to do so. This app allows you to make videos as long as 90 seconds. Its editing tools allow you to add text, audio, and even augmented reality effects. You can also edit the speed and layout of your videos. After you’ve recorded your video, you can schedule it to post at a later time. You can also share your video privately or publicly.

To create a reel, you simply visit the Reels tab on your account and click on the Add Reel button. You can edit the cover image, caption, hashtags, and tag your friends. You can also save a draft of your reel for later editing. You can also view how many plays your reel has received. It will be saved on your page under the Reels tab. Afterwards, you can edit and share it on your Instagram page.

Instagram business page

While you may already have an account on social media like Twitter or Facebook, creating an Instagram business page is more effective. A business page can be customized to include your contact details, current location, and advertisements. Managing an Instagram business page is also easier when you have a scheduling tool to schedule your content. Instagram has become more than a social media networking site. It even has a shop feature for selling products online. Statistics show that 46% of users will purchase products after seeing a post.

It is vital to include a contact button in your Instagram business page. Rather than leaving a message on your profile, users prefer to call or text a company. Having a contact button means you can quickly respond to queries, and will foster trust with customers. Approximately 88 percent of leads expect a business to respond within 60 minutes. By creating an Instagram business page, you can easily monitor engagement. And since engagement will be measured and tracked, you can adjust your account to reflect that.

Format of your feed

One way to get your Instagram posts to look more attractive is to change the format of your feed. There are a few options available to you. First, you can use a vertical format. This looks attractive, but be sure that you use a different format for each column. For example, you can create a spiral-bound journal and use the format of your feed to display your posts. You can use a mix of images and videos in this format.

One of the main reasons for this is that it allows you to use both square and portrait photos. While the format of these images may be a bit different, this can help you get a more uniform feed. Instagram automatically crops images so that they have a black border. This ruins the aesthetics of your photos. Instead of cropping, use square images or choose an image format that is a mix of squares and portraits.

Posting times

You can learn more about the optimal posting times for Instagram by looking at what your competitors are doing. Observe when they post and analyze how it affects their engagement rates. Sprout Social advises that you adjust your posting schedule to match the purpose of your brand. For instance, a nonprofit will probably post more often on a Friday, after 2pm, than any other day of the week. For this reason, it is a good idea to post at these times.

The most effective time for posting on Instagram depends on your niche and audience. In general, the first hour after posting is best, as this is when more people will see it. However, if your page has a worldwide audience, posting a post at a specific time will have little effect. For best results, post during these prime hours. If you’re not sure when the best time to post is, you can also look at the top performing competitors’ posting times to get some insight.